Androgynous leadership

SHE COACHING HIM is an individual and exclusive coaching program for male top managers where intensive 1-on-1 sessions will enrich the traditional masculine leadership skills with feminine leadership qualities, to become a more complete leader.

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Androgynous leadership is the future

The need to increase the amount of female senior executives into leading corporations is a necessity however there is another management style that is often overlooked that should be encouraged to ultimately generate success for business, the androgynous leadership style.


Traditionally leadership is often associated with strong masculine traits: decisive, aggressive, powerful, dominant, risk taking which are all descriptions associated with top managers. They are seen as kings of the corporate jungle but is this the best way to maximize all elements for effective corporations for the future?


The recognition of the value of female traits of warmth, sensitivity to others, listening and concern for others's well-being and development have gained increased importance in modern management. This is often Pigeon holed as into being relevant to certain specific sectors.


There is a growing recognition that the optimum style for the best management is a combination of all these traits. The evolving business culture of today's means that the need to create the androgynous leader has never been more relevant.



Androgyny: An Emerging Trend In Leadership


There is growing evidence of the benefits of combining male and female traits. Research has shown the androgynous leader is bold and willing to take risks but is also cordial, understanding and supportive. The manager that combines soft and hard skills helps increase employee satisfaction, their work performance and functioning more effectively.


The androgynous leader is assertive and powerful, has a strong personality, and dares to take a stand. Research concludes this style benefits business with increased loyalty, productivity and inclusion.


The rise of androgynous leadership is not about right or wrong, or best and better. It is about improving business communication and ultimately staff productivity, leading companies through thick & thin.


The need to balance the qualities of different management styles will help companies evolve to the future corporate environment. The business world is ever changing. In order to succeed, the organization needs also to adapt from the top. The balancing act is to keep women on their career track, being supported by men, which in turn helps men to develop skills and traits attributed to female management style. Creating a positive work environment where men and women are comfortable to connect and focus on the business ahead is instrumental for the well-being of their company and staff. Satisfied staff deliver positive corporate results.



Changing the stereotypical view and introducing effective practises


The challenge and difficulty is to change the traditional perceptions of effective leaders. Many at the top are in position of control and influence. As is often the case with change, there is conflict and suspicion of new methods and ideas.

In all businesses it is the leadership that sets the example and defines its respective corporate culture.

In the modern business world, cultural diversity, gender inclusion, and diverse perspectives are regarded  as value adding. However, if they are conform only to a single leadership style that is not balanced, then this combination of skills and talents are lost.

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Androgynous leadership

SHE COACHING HIM an individual and exclusive coaching program


Designed for top executives SHE COACHING HIM is unique of its kind. SHE COACHING HIM focuses exclusively on top male executives wishing to expand their management style. The format includes intensive 1-on-1 sessions and will enrich the traditional masculine management skills with feminine leadership qualities. The outcome will be a more balanced and complete leader. The coaching sessions will involve coaching, individual awareness and a multitude of practical and educational insights.


The coaching sessions will be tailor made to individual requirements within a set framework of core discussion/learning points.

  • Reviewing classic modern management theory
  • Authoritarian versus liberal
  • Hierarchy versus flat
  • Individual analysis of personal style of current leadership
  • Perception of staff
  • Anonymous quizzes
  • Presence on the work floor
  • Addressing management styles and relevance to modern corporate climate
  • The practicalities of changing the role of leadership and personal behavioral patterns
  • Value of androgynous leadership and how to implement it without disruption
  • Benefits from inclusivity and diversity in business
  • Understanding the barriers to change and how to implement a new approach
  • Setting of personal goals and measuring

SHE COACHING HIM


Stefanie Bertram

Stefanie Bertram is the founder of SHE COACHING HIM. SHE COACHING HIM focuses on (inter-)nationally operating male Top Executives of corporations, trade organizations and educational institutions. Individuals on ''fast career tracks'' within organizations, leaders ready to take over family businesses all benefit from SHE COACHING HIM. The coaching helps with balancing male and female business styles to create the optimum business leader.


Stefanie has more than 30 years experience working with international companies. After leaving a position as Vice President with a US based corporation, she set up her own Business Consultancy. Stefanie managed teams in excess of 200 staff in 17 offices, distributors and stakeholders in more than 60 countries.


Throughout her career the use of personal coaching and retention of her teams has been her priority. Stefanie believes in creating a culture of knowledge empowerment and skills improvement. This has giver her in depth understanding of best practice  in what makes business leadership flourish. Stefanie has also experience with impacts of Post-Merger acquisitions, corporate cut backs and company expansions.


In recent years Stefanie has also been involved in Mentor ships for Start-ups and Scale-ups. This has given her first hand insight into the entrepreneurial mind set of future leaders. The challenges they face with more traditional business leadership styles has led her to create SHE COACHING HIM for a more inclusive and connected management style to avoid unnecessary staff rotation. Stefanie is building bridges between business needs, technology and employees with an eye for quality, sustainability and diversity.  Stefanie is an emphatic leader with a holistic, multi-dimensional approach, caring about social responsibility.

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"If you want to make your company really diverse and thus future-proof, you shouldn't forget the men".

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